Insights behind the scenes: Backstage at Sonax

On November 7, 2024, Sonax invited independent vehicle/commercial vehicle workshops and media representatives to an exclusive factory tour in Neuburg an der Donau. The visitors gained valuable insights into the modern production of car care products and the company’s logistics processes. The program includes, among other things, tours of the factory and practical use of the products.

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Sonax produces all household appliances in Neuburg an der Donau. These are products for worldwide distribution. Ralf Kron, Key Account Manager at Sonax: “Our products are consistently ‘Made in Germany’. In doing so, we underline our responsibility for the region and the Neuburg location.” In the SONAX range you will find long-lasting vehicles, bicycles and car washes as well as special solutions for professional vehicle upgrades.

Product training and practical tips for workshops

A highlight of the day was the live demonstration of Sonax care products under the guidance of master trainer Willi Eppert. Eppert emphasized that for optimal results, not only the choice of product but also the right technique is crucial.

Vehicle preparation as an additional business

Vehicle preparation is becoming increasingly important for workshops. Experts report that the demand for professional vehicle care is increasing primarily due to the increase in leasing vehicles. Customers often want to avoid high additional costs due to damage or wear and tear when returning the vehicle. Adding vehicle detailing as a service can be an attractive additional business for repair shops.

To ensure successful vehicle care, workshops must avoid some common mistakes. An important aspect is the thorough pre-cleaning of the vehicle before maintenance begins. The right lighting is also important to make scratches in the paint visible. In addition, attention should always be paid to the paint temperature when polishing to avoid damage.

New trends and developments

Another topic was current developments in vehicle care. New legal requirements that require water-based paints are making the care of new vehicles more demanding. Sonax is responding to this with new products and packaging. Some products are already offered in environmentally friendly stand-up pouches instead of canisters. The company is also increasingly relying on ceramic paint sealants with improved performance.