“Le plus grand de all les héros” a donné aux garçons le goût de l’aventure

(Episode 4/6) European adaptation of GI Joe from the USA, the famous character arrived in Europe at the end of 1960 but continued a real recovery of interest in France in the second half of 1990.

The girls dance in the style of Barbie and the Garçons dance with their Action Man. This is also the summary of the two main character categories that were successful in 1990. Intended primarily for children ages 6 to 9, the Action Man figures measured a touch of centimeters and were enlightened. The logo features an orange A integrated into a black M. They represent a man in the style of the sporty silhouette, and their face is not marked by a scar on the game. His form developed through his adventures and missions as he traveled the world and was inspired by Dr. X. notarized.

By and large, the action man evolved in a variety of universes, but had to be content with espionage or combat, more than once. Elite, Ninja, Soldier, Astronaut, Scaphandrian or Additional Combat Reporter: The Champion is particularly large, but the annual collections include a number of new characters written by a thematic author that changed in a different year. There are also additional accessories for the heroes such as weapons, vehicles (Jeep, Jet Ski, Sous-Marin) and other animals (Tiger, Grizzly).

At the time, the price of the figure was a million francs, but some models were revived long ago and are at home in adult collections. According to an opinion from the Consumer Safety Commission in January 2000, the Action Man figure series was released in France in 1994 and received five references in 1999. For commercial success, she came up with the idea of ​​​​representing Action Man model “Saut In 1998, over 1.4 million copies were produced in France, not even 177,600 copies.

The birth of GI Joe

In fact, this type of figures, considered the successful soldiers of previous generations, has been arriving in the hexagon since 1990. The story began in the United States in 1964, date just ahead. Company Hasbro Choose to give birth to GI Joe. At the time, the Barbie doll box “Les Petites Filles” had been there since its birth in 1959, and the goal was to find an equivalent for the Petites Girls. Against the background of the American troops in the Vietnam War, Hasbro imagines that this military figure goes down in four people: the soldier of the land army, the Marine, the Marine and finally the pilot l’armée de l’air.

Two of them and later a copy of GI Joe landed in Great Brittany under the name “Action Man”. In 1966, Action Man was released in the “British Year of the Year” and the same year in 1980 in the “Century”. The British figure was located worldwide in the canton of the military university and also included the years 1970 and 1980 modifications physique sont It was supplemented by the “Cheveux Floqués” in 1970, the “Mains Agrippantes” in 1973 and, as an encore, the “Yeux Mobiles trois ans plus tard”.

French figures from 1970

The role models of GI Joe and Action Man have been on the French market since this era. And theirs was a success outside the Atlantic Ocean, and many of them carried ideas in the hexagon. Noted to the French game distribution company Ceji Arbois, which founded Action Joe in 1975. Largely inspired by American and British models, the figure represents the logistics of soldiers of different nationalities in a Premier League era, but even outside the coastal areas a relevant segment has been proposed to them au Far West with cowboys and India.

At the end of the decade, the adventure university had an advantage over soldiers before taking up a spatial collection that it released in 1980 for the unspecified “Star Wars,” which consisted of “Action Man.” Finale, Action Joe left the French game in 1981.

Action Man is a cultural phenomenon

In 1990 it was a real tournament in the context of the exploitation of Action Man, who was the driving force behind the historic Hasbro manufacturer. Since 1993, a new work has been created, characterized by a multitude of declensions of the figure that come from the simple cadre of the Guerrier and the corresponding advantage for an adventure universe and the action: The models of the parachutist in karate en passant par l’ Alpinist. During this period there is also a selection of vehicles and other accessories from Action Man s’étoffe.

Actually, I was a contemporary girl with models that included electronic commands to talk to the character or create sound effects. A 1996 Trentino anniversary collector’s edition of Action Man and a tribute to the original military model.

Action Man embraces more than a large part of the culture and can draw inspiration from the iconic personalities of buildings large and small. Après Zorro, a special edition of Action Man with the characteristics of James Bond, was created on the occasion of the premiere of the film “Demain ne my jamais” from 1997. At the same time, Action Man was adapted to television as part of a popular American animated series Between September 1995 and December 1996. A second television series was distributed between August 2000 and September 2001 before airing in France on September 3, 2002 arrived.

The project of a cinema adaptation

In the 21st century, Action Man was a collection item, celebrating its fifth and fifth anniversary at the Royal University. At first glance, all figures from the period 1966 to 1984 were faithfully reproduced with vintage packaging, so they owed their value and were also not produced in large quantities.

In the first half of 1970, Action Man, Art & Science received the license to produce figures and produce a soldier that combined the best elements of the 1970 models with the shards and key agrippants. In 2016, a total of 1,966 figurines of English football legend Bobby Moore were sold to celebrate the Three Lions’ 50th birthday.

The latest news was that the famous character was six years old. In 2018, Art & Science introduced six new action models. The man is also intended for small children who have been able to play for three years. The face with the scar remained the same, but the corps changed with fewer points of connection as the uniforms of soldiers, airmen and Marines were modernized. What surprises me is that the rumor about a cinematic adaptation of “Action Man” was discussed beautifully when the company Hasbro also limited itself to the plots of “GI Joe” and “Transformers” without them being included.