The 10 Best Law Firm Videos to Produce in 2025

Video is increasingly becoming an essential tool in law firms’ marketing and business development plans, and for good reason. By leveraging video, law firms can advance search engine optimization, increase audience reach and engagement, raise awareness of company initiatives and successes, share thought leadership, build credibility, improve reputation, and drive business growth.

Whether you’re a full-service international firm with extensive resources or a boutique law firm on a tight budget, companies of all sizes can creatively produce videos – both remotely and in the office – and reuse them. However, the common goal for all companies is to be strategic and intentional when creating content.

As you plan marketing initiatives for the coming year, consider producing videos that demonstrate:

• Who you are as a company: Showcase your company culture, values ​​and community impact.
• What you do best: Sharing useful thought leadership relevant to your organization’s strengths, focus, and successes is critical to positioning attorneys as trusted advisors.
• What you bring: Highlight your value proposition through dynamic storytelling about your company’s innovative approaches and initiatives, proprietary tools, and customer service.

With these goals in mind, here are 10 types of law firm videos to produce in 2025:

Thought Leadership Videos – Address current legal trends or important developments that will impact clients in the coming weeks or year through short video commentary, interviews, or FAQs. Also use key sound bites from past webinars, podcasts, and other audiovisual materials to create clips or compilations that present attorney insights. These videos can be included in customer notifications, blog posts, social media, and other communications.

Legal innovation stories – Share success stories about your company’s development of new business models, proprietary products or services, and other creative solutions to streamline workflows and deliver superior results for customers. These stories can be shared on company websites, YouTube or social media channels, as well as internally at annual meetings, when onboarding new employees or as part of communication campaigns.

Corporate Values ​​Videos — Defining company culture is a crucial part of business development and recruiting initiatives. Show your company’s commitment to its values ​​through authentic testimonials and snapshots of company events, initiatives and team engagements that illustrate company culture.

Event Sizzle Reels – Build excitement and momentum around flagship events and key continuing legal education seminars your firm plans, hosts, or sponsors each year by repackaging testimonials, B-roll footage, and speaker sound bites from past events. Include these promotional videos in event marketing campaigns to engage audiences and encourage participation.

Practice overviews – Highlight team leaders, practice strengths, client successes, and value propositions in practice overview videos in a personable and dynamic way that is not possible in most written practice area descriptions. Training videos help humanize businesses and provide an opportunity to deliver messages that complement the standard “who, what, where” details typically included in website copy.

Bio Clips for Lawyers — Increase the accessibility of lawyers with short bio clips that highlight their personality and individuality. Consider including comments on important topics or questions that potential clients might ask: Why did you become a lawyer? What experience do you have that allows you to effectively solve my problem? Why should I trust you with my business? Are you someone I would like to work with?

Recruitment Videos – Nurture your new hires by sharing videos that illustrate your company’s culture, programs and initiatives that support individual growth, professional development, work-life balance, and other benefits. Videos can answer important questions candidates might ask: What does it take to be successful at the company? How does the company support work-life balance and working parents? How does the company promote personal growth and professional development? Why should I want to work in the company? How does the company give back to the community?

DEI Engagement Videos – Consider internal and external videos that highlight events, programs, advocacy groups, awards and recognition, community initiatives, and other achievements that promote diversity, equity, and inclusion goals and aid recruitment and retention. Celebrate the months of legacy and pride with a video series detailing attorneys’ personal stories and achievements. Use videos for internal events as well as your company’s website, social media pages, YouTube channels, and annual reports.

Pro Bono/Community Impact Profiles – Create regular or annual videos highlighting pro bono success stories and community initiatives to further drive corporate recruitment and retention, as well as external communications. Profile specific causes that your company actively supports company-wide or regionally. Use videos for internal events as well as your company’s website, social media pages, YouTube channels, and annual reports.

Annual Highlights Videos – Each year, celebrate your company’s top customer successes, new hires, awards and recognitions, and other achievements in comprehensive highlight reels that are shared internally at annual retreats or on company intranet sites.

https://vimeo.com/katesmedia/review/1029013012/75ac293778
No matter what videos you plan to produce in the coming year, creating content that provides value to viewers is critical to driving engagement, which ultimately drives recruitment, retention, and business development.

Rob Kates is an executive producer at Kates Media, where he has worked for 25 years creating videos that increase law firm visibility and revenue. Leslie ValenciaContent Director at Kates Media, has 20 years of experience helping law firms and agencies create content, communications campaigns and strategic messages that highlight lawyer profiles and corporate brands in key markets. You can be reached at (email protected) And (email protected).